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You can speak all the right words and still not be understood. One same thing must be worded in many different ways and curiously, different things can be said with the same word.. Use the tongue tailored for the folk you address, fitting their situation and their readiness to understand. As the sage said, you cannot bring the people to the words; you must bring the words to the people. This reminds me of a story:

Kassim the taxman fell into the fountain and was about to drawn. A flock of people presented helpful hands and shouted interrupting each other.

“Your hand!”

“Come, reach out! Let me have your hand”

“Give me your hand! Quick!”

All this, to no avail. The taxman kept thrashing around, choking and splashing, more and more exhausted.

Now Nasreddin stretched out his arm and shouted:

“Here! Take my hand, Kassim!”

The man instantly grabbed the hand and was pulled out of the water. To the amazed audience, the Hodja explained the obvious fact,

“Did you ever see a taxman giving? They only know how to take.”